Whole Foods wants to ‘Go Local’ – at least a little bit

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Whole Foods has launched a ‘Go Local’ marketing program to encourage customers to suggest local products to be placed on their shelves. This initiative is intended to help support local food producers and to benefit the local economy.

From their press release:

Food enthusiasts, shoppers and local growers are encouraged to email go.local@wholefoods.com with suggestions for exciting and delicious local products. Please include brand name, product name, and a short description….

When a product is officially brought into area stores, the shopper that originally recommended that product will receive a $100 Whole Foods Market gift card as a token of appreciation.

I’ve long heard rumblings about Whole Foods stores ignoring local growers/producers and I doubt this will really help heal any old wounds. (Read Houston Business Journal article here) But for us average-Joe shoppers, it could bring us some new cool seasonal products to stuff our gullets with I suppose.

To be honest, I don’t really see how a ‘Go Local’ campaign works when Whole Foods is a national chain mega-store. Perhaps each region gets to pick from any proposed local products? It’s a nice thought – hopefully there is some real substance behind it.

What are some Houston-area food specialties that you think should be sold at Whole Foods?

1 Comment so far

  1. kevin whited (unregistered) on July 8th, 2006 @ 6:19 pm

    Rich Connelly wrote about this marketing stunt weeks ago. Since he couldn’t get anyone from Whole Foods to comment on the record, one assumes there’s more stunt than substance behind this. But I’m sure it will make Whole Foods shoppers feel better.



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