Taste of Lexus

The 2006 IS

Yesterday I had the pleasure of attending Taste of Lexus at Reliant Park, an event that is very similar to AutoShow in Motion. The main attraction was the new Lexus IS 250/350, which, as a current IS 300 owner, I was very eager to drive. I have to say that although the 250 seemed a bit underpowered, the IS 350 did not disappoint. Other Lexus vehicles were available to for driving as well, including the new GS.

A few notable differences between AutoShow in Motion and Taste of Lexus:

  • The event was much smaller. Because GM consists of a large group of brands (Chevrolet, Buick, Saturn, Saab, etc.), AutoShow in Motion had more vehicles available to drive. However, although there were less cars at Taste of Lexus, there was also less people, resulting in lines that were smaller or the same then those of AutoShow in Motion.
  • On the invitation, there was mention of “food inspired from world-class chefs”. Translation: hors d’oeuvres. This is a sharp contrast to the boxed lunches at AutoShow in Motion. The quality of the food was a mixed bag, and I wasn’t that impressed.
  • In relation to the previous point, the ambiance of Taste of Lexus was quite different from AutoShow in Motion. Everything was (obviously) more luxurious. There was a “spa” inside the lounge where you could get a massage, and Lexus had brought in some people from ESPN so you could “learn or practice your golf swing”.
  • You didn’t get to switch drivers after the first person drove! This was really frustrating, as it ended up being that I could not drive with the person I came with unless I wanted to wait in line again so that the other person could drive.

Generally I was very happy with the event. I was able to test drive the car I wanted, snacked on some food, and even received a Zagat restaurant book and a Paul McCartney cd as a “gift” when I was leaving. The new IS is HOT – I just wish I could gather up enough $$ to buy one…

2 Comments so far

  1. Governor (unregistered) on October 17th, 2005 @ 1:04 am

    Hesem. You lucky bastard! I hate you and yet… at the same time… I love you man!

    I’m in the market for a new car and one that I have my eye on is the IS-350. I was also checking out the latest Mercedes C-class (230?).


  2. Krystle (unregistered) on November 1st, 2005 @ 8:22 am

    From what I read is seems as though Lexus had to add all of those extras into their event to make the consumers like their vehicles. Think about it…You go to these shows generally looking for a vehicle. What does your golf swing or getting a message have to do with buying a car? Lexus must be lacking somewhere to make their company think they need all of these extras to help market their vehicles.



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